Most agents list your home and wait. We go find your buyer.
Selling your home isn't about putting it on MLS, taking great photos and hoping the right buyer shows up. Over hundreds of sales we've built a repeatable system to prepare your home, position it for the best price, find buyers and turn interest into offers. We call it The Persaud Method.
Great photos aren't a marketing strategy.
Almost every agent can hire a photographer, shoot a video, order a floor plan and put your home on MLS. That's expected. The real work is everything that happens around it.
How should it be priced? What should you fix — and not waste money on? Who's most likely to buy it? How do we get them through the door? What happens after they see it?
That's where The Persaud Method is different.
The Persaud Method
The Optimizer
Prepare & position to command more
The Buyer Hunt
We go find them — we don't wait
5×5 Follow-Through
Every serious showing gets worked
The Guarantees
We put our promises in writing
The Optimizer — prepare and position to command more
- Price it right from the start. We study recent sales, current competition and what buyers are actually doing — mispricing costs you time, leverage and money.
- Know what to improve — and what not to. Not every renovation pays you back; we'll tell you where to spend and where not to.
- Get the work done. We coordinate our vetted trades so you're not chasing painters, cleaners and repair people yourself.
- Handyman for a day. Those small jobs you've meant to get to — we help get them done before buyers walk through.
- Stage when it makes sense. If staging helps your sale we'll recommend it; if your money's better spent elsewhere, we'll say so.
- Make sure buyers notice what matters. Upgraded windows, a new roof, premium appliances — we use feature notes throughout so nothing gets missed.
The Buyer Hunt — we don't wait for your buyer. We go find them.
- Start with 21,000 people. We have a database of 21,000 we can market your property to from day one. We aren't starting from zero.
- Find buyers already searching. We use real buyer-search behaviour to identify people looking by neighbourhood, price and property type.
- Go directly to buyer agents. We identify and contact agents who have buyers in your area — we put your listing on their radar, not hope they find it.
- Stay in front of interested buyers. Someone views online but doesn't book? We use advertising and remarketing to keep your home in front of them.
- Market where buyers are looking. Professional photography, video, floor plans, a property-specific website, social, online ads and the major portals.
The 5×5 Follow-Through — every serious showing gets worked
Getting a buyer through your door is half the job. What happens after they leave matters. Most agents send an automated feedback request and move on. We don't.
- Before the showing — we flag a specific feature, improvement or story we want the buyer to notice, so your best selling points don't get lost in 20 minutes.
- After the showing — not "did they like it?" but what they liked, what they didn't, and what's stopping them from making an offer.
- Then we keep working it — calls, texts, emails and remarketing, built around 5 touchpoints every 5 days until they offer or tell us they're done.
- We're not chasing people who don't want your home — we're making sure real interest doesn't quietly disappear.
Anyone can promise more money. We'd rather show you.
Not vague market averages — same buildings, same streets, same floor plans, sold in the same market, compared directly against homes other agents sold.
Two renovated townhouses on the same Streetsville street sold weeks apart. Ours sold higher — at full asking.
A comparable renovated townhouse on the same street sold for $620,000 — below its asking price, in the same market.
The same pattern holds across years of sales:
We put our promises in writing.
The Communication Guarantee
During business hours, 8 a.m. to 7 p.m., we return your call within four hours. Calls received outside those hours are returned the next day.
If we don't, we take $500 off our feeThe Performance Guarantee
We agree upfront on what we'll do to market and sell your home — then you hold us to it. If we're not delivering, tell us. If we don't make it right, you can cancel your listing agreement.
No cancellation penalty · see written guarantee for full termsWhat would The Persaud Method look like for your home?
Before you list, let's build the plan — what we'd price it at, what we'd change, what we'd leave alone, how we'd market it, and what we'll guarantee in writing.
