Most agents list your home and wait. We go find your buyer.
Selling your home isn't about putting it on MLS, taking good photos and hoping the right buyer shows up. Over hundreds of sales we've built a repeatable system to prepare your home, position it for the best price, find buyers and out-follow-up everyone else. We call it The Persaud Method.
Great photos aren't a marketing strategy.
Almost every agent can hire a photographer, make a video, write a description, and put your home on MLS. That's expected. The real work is everything that happens around it.
How should it be priced? What should you fix — and not waste money on? Who's most likely to buy it? How do we get them through the door? What happens after they see it?
The Persaud Method
The Optimizer — prepare and position to command more
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Price it right from the start. We study recent sales, current competition and what buyers are actually doing — mispricing costs you time, leverage and money.
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Know what to improve — and what not to Not every renovation pays you back; we'll tell you where to spend and where not to.
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Get the work done. We coordinate our vetted trades so you're not chasing painters, cleaners and repair people yourself.
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Handyman for a day Those small jobs you've meant to get to — we help get them done before buyers walk through.
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Stage when it makes sense. If staging helps your sale we'll recommend it; if your money's better spent elsewhere, we'll say so.
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Make sure buyers notice what matters. Upgraded windows, a new roof, premium appliances — we use feature notes throughout so nothing gets missed.
The Buyer Hunt — we don't wait for your buyer. We go find them.
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Database of 21,000 buyers We have a database of 21,000 active buyers in the area looking for homes like yours.
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Find buyers already searching. We use real buyer-search behaviour to identify people looking by neighbourhood, price and property type.
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Go directly to buyer agents. We identify and contact agents who have buyers in your area — we put your listing on their radar, not hope they find it.
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Stay in front of interested buyers. Someone views online but doesn't book? We use advertising and remarketing to keep your home in front of them.
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Marketing everywhere buyers are looking Professional photography, video, floor plans, a property-specific website, social, online ads and the major portals.
The 5×5 Follow-Through — every serious showing gets worked
Getting a buyer through your door is half the job. What happens after they leave matters. Most agents send an automated feedback request and move on. We don't.
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Before the showing. We flag a specific feature, improvement or story we want the buyer to notice, so your best selling points don't get lost in 20 minutes.
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After the showing. Call within 24 hours to find out what they loved, what they hesitated on, and what it would take to make an offer.
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Then we keep working it. Calls, texts, emails and remarketing, built around 5 touchpoints every 5 days until they offer or tell us they're done.
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Never let a showing go cold We're not chasing people who don't want your home — we're making sure real interest doesn't quietly disappear.
A structured approach to follow up with every showing.
We put our promises in writing.
The Communication Guarantee
During business hours, 8 a.m. to 7 p.m., we return your call within four hours. Calls received outside those hours are returned the next day.
The Performance Guarantee
We agree upfront on what we'll do to market and sell your home — then you hold us to it. If we're not delivering, tell us. If we don't make it right, you can cancel your listing agreement.
Credentials don't sell your home.
The work does.
Hundreds of GTA Homes Sold
Houses, condos, pre-construction and investment real estate.
Author
Investing in Condominiums.
Formerly Hosted
Inside Toronto Real Estate, and has appeared on HGTV and in national business and Toronto real estate media.
A network of 21,000 people
We put to work when your property hits the market.
"Sat 3 months with another agent. Brian repriced it — 2 offers the next day, sold over asking."
"They made our home sale a quick and painless process. We always felt we were in great hands."
